WHEN GLOBALIZATION AND SYNTHETIC MATERIALS THREATENED TO WIPE OUT AMERICA’S CENTURIES-OLD WOOL INDUSTRY, MANY RANCHERS ABANDONED HOPE. 

 

But on a historic Oregon ranch, Jeanne Carver and her husband Dan were already forging a revolutionary path—one where regenerative ranching could not only produce world-class wool but also heal the land under their care. Their vision was bold: to prove that well-managed herds of grazing animals restore ecosystems and deliver a superior natural fiber.

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Dan’s untimely death in 2021 left Jeanne standing alone at a crossroads. Where others might have faltered, she pushed forward with strength and resolve. She leveraged her years of learned experience and has since united ten other independent ranches across 2.6 million acres of American ranchland. Together, they became the leading producer of regenerative wool in the United States, earning their group a stronghold in the global marketplace. They defied conventional wisdom by proving that intentional stewardship of the earth can transform landscapes – and industry.

As global fashion brands scramble for solutions to the escalating environmental impact of the textile industry, Jeanne’s network offers what synthetic fibers never can: a premium product rooted in practices that mitigate carbon, protect water and strengthen rural communities.

From her remote ranch to the inner workings of the global fashion supply chain, the film captures a current high-stakes moment where two powerful forces—agriculture and fashion—must evolve together to survive. Jeanne’s journey from rancher to industry trailblazer reveals the fragile, urgent connection between what we wear and the world we inhabit. Supporting American wool is no longer just about tradition—it’s a fight for the future of our land and our planet’s survival.